Here, Kids Win

Intermountain Primary Children’s Hospital was facing two challenges. First, with regional growth and new competitors entering the market, some consumers weren’t familiar with Primary Children’s Hospital and the exceptional care the staff and caregivers provide to kids and their families. And second, for those who were aware of PCH, many didn’t know about the breadth of services and specialized care available at the facility or the nationally ranked quality of those offerings.

Kids are fighters. Research showed that surviving pediatric cancer patients are more resilient than we believe—they see serious diseases and illnesses for the losers they are. Tapping into these findings, the Faktory team developed a campaign highlighting this winning attitude titled, “Here, Kids Win." The first year, the creative was solely focused on raising awareness of the Primary Children’s Hospital brand. The second year continued with the brand and added service line dimensions, sharing real stories of “winning” by real kids. The highly successful and award-winning creative provided hope to parents and kids that with the help of the care and expertise of PCH, victory is possible.