For RC Willey, making the customer the hero is important. Which makes it equally important to us, too. They wanted a fresh brand campaign that could moonlight as promotional work for their five merchandise departments. Behold the creative that took us from RFP to AOR.

For RC Willey, making the customer the hero is important. Which makes it equally important to us too. They wanted a fresh brand campaign that could moonlight as promotional work for their five merchandise departments. Behold the creative that took us from RFP to AOR.

HOME

If you're asking yourself "What the heck is PACS?", then you're already primed for this project. After the client secured their logo on an NBA court, the next task was to help them educate the rowdy crowds about who they are and what they do. As always, the creative assets needed to stand out. Obviously, this meant a combination of robots, lobsters, and aliens. 

CUSTODIANS

HerediGene is the largest genomic research study of its kind. It will improve the health and lives of countless individuals. The challenge, though, is to gather enough participants—500,000—during the 5-year study. Faktory was tasked with developing a digital-only campaign to gather e-consent and generate blood draws from Intermountain's patient population. Lack of awareness, inconvenience and resistance to donate blood were some of the obstacles to overcome. But we sure love a challenge.

HEREDIGENE

Everyone loses when an employee gets hurt on the job. So WCF Insurance, Utah’s largest workers compensation insurance provider, provides resources that help employers keep their employees safe. This includes an annual mass media campaign. It also includes things like breakroom posters that remind people how easy it is to get injured on the job (especially for people with more than two arms).

WORKPLACE SAFETY

Fulfilling a sponsorship is a lot of work. But it’s some of the best kind. The sponsorship between Intermountain Healthcare and the US Ski and Snowboard team meant highlighting the collision of world class care with world class athletes. It was up to us to create a national presence using a local-friendly budget. We delivered. 

SKI TEAM SPONSORSHIP

The one thing missing from Ken Garff’s new corporate office was a proper tribute to their history. To honor their roots, we built a custom installation showcasing their journey. This meant curating the best visuals and milestones given dozens of dusty boxes filled with photos, awards, and documents. If you're thinking it must have been a lot of pressure to perfectly capture more than a century’s worth of work, you're absolutely right.

LEGACY WALL

We’re Faktory, an advertising agency in Utah. View our creative and branding portfolio for the Utah Jazz, Intermountain Healthcare, Ken Garff, Dominion Energy, and more.

Blood, sweat, tears and caffeine.

HOME

RC WILLEY

CUSTODIANS

PACS

HEREDIGENE

INTERMOUNTAIN HEALTHCARE

WORKPLACE SAFETY

WCF INSURANCE

SKI TEAM SPONSORSHIP

INTERMOUNTAIN HEALTHCARE

LEGACY WALL

KEN GARFF AUTOMOTIVE